"I want to understand personal safety — with or without a gun."
Start with a GunJitsu Workshop. Non-shooting workshops covering awareness, criminal psychology, home defense, road safety, and more. $99 per session.
See upcoming workshops →★ Start Here
You're in the right place if…
- You're a law-abiding civilian who takes personal safety seriously
- You carry a firearm or are considering it — and want to do it right
- You want to protect your family and understand what that actually requires
- You've sat through a free workshop that felt like a sales pitch and walked away knowing you deserved better
- You're ready to train — not just talk about it
GunJitsu is not a gun store. It is not a range. It is not an insurance company. It is a personal safety consulting and coaching practice built on a simple principle: the gun is the last line of defense in a system. This is where you build the system.
★ The Difference
Most instructors teach you how to shoot. GunJitsu coaches you to win.
There are thousands of firearms instructors in Florida. Most of them will teach you how to load, aim, and pull a trigger. Some will even teach you to do it fast.
That's not enough.
A gun is the last line of defense in a personal safety system — not the whole system. The problem is, almost nobody coaches the system.
GunJitsu does.
The Typical Firearms Instructor
GunJitsu
Teaches whoever shows up
★ Coaches students who are committed
Covers how to shoot
★ Coaches where, when, why, who, and how many times
Starts at the range
★ Starts with criminal psychology and threat awareness
Focused on the gun
★ Focused on you — the weapon
One skill: shoot
★ Five skills: Identify · Avoid · De-escalate · Deter · Win
Certifies you
★ Coaches you to a standard
Prepares you for the range
★ Prepares you for real life
★ The GunJitsu Personal Safety Framework
Most confrontations are preventable.
Force is always the last resort, never the first instinct.
- IDENTIFY
Recognize threats before they materialize. Read environments, behavior, and pre-attack indicators.
- AVOID
Remove yourself from the threat equation entirely. The best fight is the one that never happens.
- DE-ESCALATE
Defuse volatile situations before they go physical.
- DETER
Project the awareness and confidence that makes you the wrong target.
- WIN
When everything else fails, prevail — legally, tactically, and with the judgment the situation demands. Not survive. Win. Surviving means losing a leg or going to jail. Winning is the only standard worth training for.
Force is always the last resort. Winning is always the standard.
★ Where Are You Right Now?
Choose the path that fits where you are today.
"I carry and I want to train seriously."
Start with a GunJitsu Coaching Session. One-hour private sessions targeting specific defensive skills. Four options: The Tune Up, Armed Home Defense, EDC Tune Up, and Active Shooter Response. $150 each.
Book a coaching session →"I want someone to assess my situation and tell me what I actually need."
Book a Complimentary Personal Safety Assessment. A no-obligation consultation with Will or Denise Rodriguez to assess where you are and identify the right path forward.
Book your complimentary assessment →
★ Who Is Will Rodriguez?
Will Rodriguez grew up in one of Brooklyn's toughest neighborhoods, earned his way to West Point, spent 20 years as a U.S. Army Infantry officer including combat in Desert Storm, and has spent the years since coaching 10,000+ law-abiding civilians to protect themselves and the people they love.
He is a Personal Safety Consultant — not just a firearms instructor. He coaches where, when, why, who, how many times, the tactics, and the legalities. The full system, from the moment a threat first appears to what happens after it's over.
His wife and co-instructor Denise Rodriguez specializes in women's personal safety and empowerment, bringing the same disciplined, principled approach to an audience that deserves it most.
Read full bio →★ The First Step Is Free
A Personal Safety Assessment
Costs nothing. Takes 30 minutes. It will tell you exactly where you are, what gaps exist, and what GunJitsu can do about them.
No sales pitch. No pressure. No insurance.
★ Book Your Complimentary Personal Safety Assessment ▸Or call (706) 221-0729