Portrait of MAJ (Ret) Will Rodriguez
Founder & Lead Instructor

Major (Ret) Will Rodriguez

U.S. Army Infantry · Personal Safety Consultant · Gun-Jitsu Founder
"The gun is a tool. You are the weapon. Everything else follows from that truth."
Background

A lifelong defender.

Major (Retired) Wilfred "Will" Rodriguez Jr. is a Personal Safety Consultant and founder of Gun-Jitsu.US. A graduate of the United States Military Academy at West Point with a BS in National Security and International Affairs, he also holds a Master's degree in Leadership Development & Counseling.

During his 20+ year career as a U.S. Army Infantry officer, Major Rodriguez led units ranging from 40 to over 1,000 soldiers with distinction across Europe, the Middle East, Korea, and Latin America — including combat operations in Operation Desert Storm. He served as an instructor at West Point and earned numerous awards including the Bronze Star, Combat Infantry Badge, Expert Infantry Badge, and Parachutist Badge.

Post-military, Major Rodriguez embarked on a journey he is still on — deepening his understanding of Personal Safety. He has completed well over 1,000 hours of specialized professional training. This includes the Force Science Institute Analyst course, Massad Ayoob Group Deadly Force Instructor program, Rangemaster Advanced Firearms Instructor Development Program, Multiple Red Dot Sight Instructor, and Contextual Response to Active Shooter courses.

He has trained with giants in the industry like Rangemaster founder Tom Givens, Massad Ayoob, Travis Haley and Jared Seagraves of Haley Strategic, Craig Douglas of Shivworks, Scott Jedlinski of Modern Samurai Project, Jon Dufresne of Kinetic Consulting, Vickers Tactical, Jared Reston, and other elite instructors.

His personal experience and these programs have provided him with deep expertise in human performance under stress, legal aspects of deadly force, realistic defensive handgun skills, red dot optics mastery, vehicle and close-quarters combat, active shooter response, weapon retention, and objective analysis of force encounters.

A former Broward County Armed Safe School Officer, competitive shooter in USPSA and IDPA, published writer, speaker, and fluent Spanish speaker, Major Rodriguez coaches and consults with his wife Denise. Together they have trained over 10,000 law-abiding citizens in firearms skills, self-defense, situational awareness, crime avoidance, and active shooter preparedness. Their training philosophy centers on personal responsibility, minimizing vulnerability through proactive preparation, and delivering safe, comprehensive, and tailored instruction for individuals and families.

Will's Credentials

Over a thousand hours of instructor-level training.

West Point Graduate

BS National Security & International Affairs

Master's Degree

Leadership Development & Counseling

20+ Years U.S. Army

Infantry Officer, combat veteran (Desert Storm)

15,000+ Training Hours

Delivered to civilian and law enforcement

10,000+ Students

Trained in firearms and self-defense

MAG Deadly Force Instructor

Massad Ayoob Group certified

Rangemaster Advanced

Tom Givens certified instructor developer

Force Science Analyst

Force Science Institute certification

Portrait of Denise Rodriguez
Co-Instructor

Denise Rodriguez

Women's Personal Safety & Empowerment Instructor

Denise has taught thousands of students — mostly women — throughout her 8 years as an instructor, coach, and speaker. Her focus is working with women on women-specific crime prevention, personal security, firearm, and self-defense content.

She believes women need to raise each other up, allow each other to stand on each other's shoulders, and have each other's back — not the opposite of what we too often see. She seeks to reach women internationally because the dynamics of how to stay safe are a language all women speak.

Denise's Credentials

Built for women, by a woman.

Women's Safety Instructor

8+ years empowering women

Refuse To Be A Victim

Nationally certified instructor

Basic Firearms Instructor

NRA certified

Home Defense with Handgun

Certified instructor

Eddie Eagle GunSafe

Child gun accident prevention

Stop the Bleed Certified

Emergency trauma response

The goal isn't to make you afraid. It's to make you so observant, so prepared, so unselectable — that fear becomes unnecessary.
— MAJ (Ret) Will Rodriguez · Gun-Jitsu

Ready to train with Will & Denise?

Every Gun-Jitsu package includes complimentary lifetime Expert Witness Representation. Book a free Personal Safety Assessment to discuss your goals.

★ Book a Free Assessment ▸